Personal & Business Branding Coach for Midlife Women
Build a brand from the inside out that people trust, choose & remember.
Psychology-led personal & business branding to help you understand what makes you different, communicate your value and attract the clients who are right for you.
DO YOU FEEL CONFUSED ABOUT BRANDING?
You have the experience, the knowledge and the ambition. So why does branding feel so difficult?
Perhaps you’re starting a business after years of working for someone else, or you’ve built a successful business but your brand no longer reflects who you are or where you want to go.
You know you’re good at what you do, but you’re struggling to explain what makes you different, who your ideal clients are or why someone should choose you.
You might be questioning your messaging, comparing yourself to others or wondering whether you need a new logo, website or more social media activity. With so much conflicting advice about branding and marketing, it’s difficult to know where to start.
Sound familiar? The problem isn’t necessarily your experience, your ability or even your visibility. It’s that your brand isn’t communicating your true value.
That’s where I come in. Through psychology-led branding coaching, I teach you how to understand yourself, your business and your customers, so you can build a brand that reflects your expertise and connects with the right people.
EVERYBODY HAS A BRAND BUT IT’S HOW YOU USE IT THAT MAKES THE DIFFERENCE. I help midlife women understand the psychology behind why their brand is not connecting and how to fix it.
YOU DON'T NEED ANOTHER LOGO YOU NEED CLARITY
Before you invest in more marketing, make sure your brand has the right foundations.
I often meet business owners who think they need a new website, a different logo or to become more visible on social media because they’re not attracting the clients they want.
But if you’re unclear about who you want to reach, what makes you different or why someone should choose you, changing how your business looks isn’t necessarily going to solve the problem.
Branding comes before marketing. I teach you how to look at your brand strategically, understand your ideal customers and recognise the psychology behind their buying decisions, so you can create positioning, messaging and a visual identity that have a clear purpose.
When you understand why your brand works, you can make better decisions about how to communicate it, where to focus your energy and how to attract the right clients.
MORE THAN A BRANDING COACH
Psychology-led branding that changes the way you think about your business.
What makes my approach different is that I don’t simply tell you what your brand should look like or what you should say. I teach you how branding works, why people connect with certain businesses, what creates trust and how customers make buying decisions.
We start with you, your experience, your values and what makes you different, before looking at your ideal customers and what influences their behaviour.
By combining positive psychology, buyer psychology, brand strategy and creative design, I help you understand the thinking behind your brand and turn that knowledge into a practical strategy you can use with confidence.
My clients often describe our sessions as therapy for them and their brand, because together we untangle what’s holding them back, challenge assumptions and uncover opportunities they hadn’t considered.
I don’t just help you build a stronger brand. I teach you the psychology behind it, so you understand why it works.
WHAT I BELIEVE
Clarity Over Noise
Cut through the overwhelm and focus on what matters most: a clear message, a clear purpose and a clear direction.
Confidence Through Connection
Confidence doesn’t come from pretending to be someone else. It comes from building a brand that reflects who you really are.
Personal and Professional Are Intertwined
Your personal identity and business brand influence one another. When both are aligned, your brand becomes more authentic and more powerful.
Visibility With Soul
I don’t believe in performance or pressure. I believe in meaningful visibility built on trust, connection and authenticity.
Empowerment Through Strategy
This isn’t just mindset work and it isn’t just visual branding. It’s psychology, strategy and creativity working together to help you build a brand that grows with you.
WHY CHOOSE LISA?
A guide who understands both the strategy and the emotions
I’m Lisa Clunie, founder of Thriving Brand, a UK-based psychology-led branding coach, brand strategist and mentor with over 30 years of experience in branding and design.
What makes my approach different is that I combine my professional experience with positive psychology and buyer psychology to teach women how branding really works, from understanding themselves and their expertise to understanding the people they want to attract.
Having run my own branding and design agency, I understand the practical side of building a business, but I also know how personal it can feel when you’re starting something new, changing direction or trying to communicate your value.
I don’t believe in simply handing you a brand strategy and sending you on your way. I coach you through the thinking behind it, so you understand the decisions we’re making, why they matter and how to apply that knowledge as your business grows.
My goal is to give you more than a brand you’re proud of. It’s to give you the understanding, confidence and strategy to keep developing it.
HOW WE CAN WORK TOGETHER
Support that meets you where you are now & future growth
There are a few ways we can work together, depending on what you need right now.
1:1 coaching designed to help you reconnect with your voice, find clarity in your message, and start showing up with confidence. This is the deep work, the starting point for any brand with soul.
Feeling stuck or unsure how to move forward? Together, we'll uncover what makes you different, clarify your message and create a clear strategy to attract the right clients and grow your brand with confidence.
A 4 week programme either 1:1 or in small groups. Tailored just for you, depending on what stage you are in your business. Building a brand from the foundations and beyond.
6-month coaching programme combining brand psychology, strategy and creative thinking to strengthen your brand for long-term business growth. Taking your personal and business brand to the next level.
“Lisa knew exactly how to reposition my design agency. Within months, we refined my focus and saw immediate results, increased interest and real momentum.” Ali
“Lisa fully understood my vision and provided the clarity, direction, and ideas I needed to elevate my brand. Her support throughout the process was invaluable” Carly
“Working with Lisa transformed my brand and confidence. The clarity in my messaging and promotion has directly supported my business growth.” Joanne
Everybody has a personal brand whether we like it or not. It is how people see you or describe you. It gives you the opportunity to highlight your strengths and your passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even if they have never met you personally. Your personal brand is what makes you memorable, that helps you stand out from the thousands of other people like you.
People do business with people. So how you are perceived by your taregt audience is so important. Your personal brand shows your skills and experiences that make you who you are. It will differentiate you from the competition and allow you to build trust with prospective clients and employers. Branding is important because not only is it what makes a memorable impression on consumers but it allows your clients to know what to expect from your company and attracts high performance staff. People want to do business with other people, not just big brands. They like the human, personal approach.
Your brand is the entire experience your audience have with your company, product or service. It defines what you stand for, the promise you make and the personality. Your brand is not your logo! This the creative or visual aspect of your brand, which includes the colour palette, slogans, icons, images etc.
It is the who, why, what and how of your business. If you answer these 4 things you can start a strategy! You then can work a plan of action on how to move your business forward, grow and thrive. A strategy will help you outline your business aims and goals for the future, and the steps that will be take you there.
A branding coach helps to discover, establish, and grow a brand. A branding coach is a brand-building expert who coaches their clients on the concept, development and management of their brand. A branding coach helps their clients to understand branding from the fundamentals to advanced techniques and gives them the tools and plan they need to go out and achieve competitive results. The coach works with their clients to build brands with them.